Social media plays a central role in how modern brands are discovered, experienced and remembered. I work with in-house teams to define how a brand should show up across platforms — shaping content direction, supporting creators and ensuring activity is both creatively strong and commercially aligned.

From planning and producing content to working closely with creators and optimising performance, my approach focuses on building a consistent, engaging presence that supports wider campaigns, partnerships and growth. Working at both a strategic and executional level allows design to move quickly from concept to delivery without losing clarity or consistency.